It has been labeled by national media as the first high school football game of the 2008 season. The match – the visiting Palmer High School Moose against the home team South Anchorage High School Wolverines. I have always been intrigued by the media’s need to label things. The label is so important, whether it is true is immaterial. For example, this game actually started at 7:05 p.m. However, the Soldotna High School Stars hosted the Nikiski High School Bulldogs at 6:00 p.m., over an hour earlier. Perhaps the national media draws a line between what Alaska calls the 4A (largest) schools and smaller schools, like the 3A class that Soldotna and Nikiski belong to. If that is the case, then there should be a qualifier to the label of “First High School Football Game of the Season.” As a photographer who is a member of several professional photography associations, one of the things that is really drilled into me is the importance of truth in captioning. If I am going to publish a composite photo, I should identify it as such. If I take a photo of a game farm wolf, it is unethical for me to identify it as a wild wolf. It seems to me that this labeling issue is merely a small symptom of a broader problem of the media playing fast and loose with ethical rules in order to generate interest in a subject or story.